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The Baby Bottle Buddy™ collection was designed by a mother to help make feeding and bonding time more enjoyable for both baby, parents and caregivers. It captures an infant's attention during feeding. Babies are often easily distracted by what is going on around them and the Baby Bottle Buddy™helps to capture their attention and have them focus on feeding. It promotes hand-eye coordination; Parents will find their baby reaching for the bear while on the bottle which helps develop their fi ne depth perception; Research has shown baby's first develop depth perception at 3 to 5 months.